Founded in 1984 in Qingdao, China, Haier Group is a global leader in home appliances and consumer electronics, as well as a pioneer in digital transformation solutions. Renowned as one of the world’s top major appliance brands by retail volume, Haier operates an expansive multi-brand portfolio that includes Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA, and Candy. Its consumer product offerings span smart refrigerators, washing machines, air conditioners, kitchen appliances, and integrated smart-home living environments.

Driven by its innovative “Rendanheyi” management model, Haier has evolved beyond traditional manufacturing into an IoT-driven ecosystem company. The group’s modern business architecture encompasses smart living, healthcare (Incall Life), and industrial internet services (COSMOPlat). With dozens of industrial manufacturing parks, hundreds of sales centers, and dedicated global R&D networks, Haier delivers cutting-edge smart appliances and clean-technology solutions to consumers in over 160 countries and regions worldwide.